Nonprofit Social Media Marketing

4-2 update available

Hello, I’m back! (I never left). I know I’ve been a bad blogger lately, and I’m sorry. But I have reasons. I know what you’re thinking, “Rule #71: No excuses. Play like a champion.” But I graduated, I moved, and then I got a new job. But I know I shouldn’t have neglected you, and I’ve missed you. So I promise to do better and keep you up to date on social media marketing! So I have my Marketing degree now, Cum Laude, baby! I live in San Diego– way better than Reno. And I’m a Social Media Consultant. But enough about me, here’s some info!

One of the most recent trends I’ve noticed in Social Media is that it keeps changing! Almost all of the platforms I use keep changing things up just a little bit here and there, and it may not seem like a big deal at the time, but these changes add up and they can make a big difference. I just went on my FB page and noticed I had a random blank note very visibly on my profile from 2010! What a waste of space; I like my profile clean. Additionally, outdated information makes you look unprofessional and untrustworthy. I happened to call a local business today to ask them about their location. Their website said they were open until 3:00 p.m., but since I had the chick on the phone, I decided to verify. She told me they opened at 3:00 and closed at 9:00!, followed by a “Oh yeah, our website is wrong”. To me, everything on their site might as well have been invalid. So I have some tips:

  • Facebook, Twitter, Pinterest, etc. are all changing. Most of the time, they’ll tell you the changes when you login. Don’t just skip ahead. Read the changes, understand them, and then go through your profile information making sure there’s nothing you should change or improve.
  • On the same note, an organization that shows it is staying up to date and changing with social media catches people’s attention. You look more professional and prove that you are hip and can adapt to survive. Imagine if you were using Myspace instead of Facebook (That’s so 5 years ago).
  • Update your followers. I know I’ve mentioned before that you shouldn’t just disappear off the face of the e-world for 3 months (yes, I know I just did that. Bad me!) But keep your followers current with what you are doing. Would you rather donors think about you once a month, or every week, or every day? Just don’t get annoying by posting too much.
  • Keep your information up to date! I don’t care how small or insignificant you think it might be, if the public can see it, it needs to be up-to-date and correct. Hours, locations, links to websites, links to other social media, calendars, contact us info, anything.  If you don’t fix it when it changes, not only are you giving our incorrect information that might lose you donations, but you might forget to do it later and not remember until months later.

This is easy to do, so go update your profiles!

Fun fact: Facebook generates more weekly traffic than Google!!!

~ Rachel


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