Nonprofit Social Media Marketing

As much as I love social media, I have very few people I personally communicate and keep in contact with via social media. I have a lot of reasons for not just adding every person I’ve ever said three words to, but one of the main reasons is that I can’t stand some people’s online etiquette. For example, I can’t stand a post that says something along the lines of: “omg i just 8 a oreo! #oreosarethegreatestintheworld #loliloveeating @myfriend897r@223cookiemonsta”. The great thing about social media is people have the freedom to post whatever they like, but from a business perspective, it’s important to maintain a professional image. Because that is the case, you want to post with a few things in mind.


  • Telling your stakeholders you ate an Oreo cookie might not be appropriate. However, a post about an upcoming event, or relevant news is something your fans are more likely to be interested in. If you post things they aren’t interested in, followers may unfollow you.


  •  Post at the right times. There are times when more people are active on Facebook and Twitter than others. For Twitter, that time is between 9:00 a.m. – 3:00 p.m. (specifically 1:00 p.m. – 3:00 p.m.) Monday -Thursday. For Facebook, it is 1:00 p.m. – 4:00 p.m. Monday – Friday (best time is Wednesday at 3:00 p.m.). However, it is important to remember that though there are a lot of people on these mediums at this time, you are competing with everyone else who is also posting at these times. So you really have to capture people’s attention. Use a picture or a link or both.
  • Post enough to stay at the top of their mind, but not so often you are annoying. This depends on your organization and the social media you are using, but I would recommend posting less than once per day on Facebook and twice per day on Twitter and more than once every three days for either. Again, posting too much can easily cause people to unlike or unfollow you.


  • I love it, and I’m one of few. But there’s a reason grammar plays an important part in communication — to avoid confusion and get your message across. Something as simple as an incorrect usage of its versus it’s can make your brand look unprofessional. The same goes for spelling, especially when it’s such an easy thing to check.


  • Make it simple, clean, and to the point. Don’t overuse hashtags and Twitter links. Make sure your writing is easy to understand the first time you read through it- you might not get a second chance.

Implementing these tactics will result in a more credible brand image and more followers who are likely to take action!


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