Nonprofit Social Media Marketing

Posts tagged ‘nonprofit organization’

YouTube Nurtures Nonprofits

Guess what? This blog is about YouTube, so it’s going to be short and sweet in that I won’t be writing much. Instead there will be a variety of videos to get my points across. Why? It’s in the spirit of YouTube! But more importantly,  it will show you that videos are much more entertaining than reading this blog and they’re a great way to spread your cause, so use them!! YouTube actually offers a variety of tools to assist nonprofit campaigns. In writing this blog, I referred to Mashable’s Nonprofit YouTube blog.

Firstly, an introduction to YouTube for Nonprofits. The preceding link takes you to the YouTube page which tells you how to become a nonprofit on YouTube and the benefits of doing such. The first step is to make a page for your organization. Then, you apply to “Google for Nonprofits”. Finally, you enroll in YouTube’s nonprofit program. The video below goes into detail what YouTube can do to assist the social marketing of your nonprofit.

This should be a convincing enough reason to include YouTube videos in your social media marketing plan. But What should your videos be about? How can you make them entertaining if you have no prior video experience? YouTube has some pointers specifically for nonprofit organizations. You can find them at  YouTube Nonprofit Tips. The site gives you 5 basic rules on what to put in your video (“Reach Out, Partner Up, Keep It Fresh, Spread Your Message, and Be Genuine”) and then goes into specifics about how to be effective! This video gives an overview of the basics. But the specifics are equally, if not more, important. They talk about Building Your YouTube Presence, Developing Compelling Content, and Network and Distribution. I don’t want to get too detailed, but YouTube will walk you through everything from designing your channel and adding banners to using endorsements, getting people to donate and subscribe, and creating a series to target demographics. Good stuff. The video below gives you a rundown of the 5 basic rules.

Now that you know how to make your video enticing, how can you create a call to action where people can donate or share the video with friends? YouTube Campaigns.There’s no video for this one because I think it’s fairly new. But this tiny tool let’s you track your views and subscribers after setting a goal. A bar appears on your video which shows how close it is to reaching its ‘view’ goal. This bar encourages people to share the video or subscribe. This link has  Instructions on How To Create A Campaign if you’re interested.

Finally, how will you know how well your YouTube videos are doing? Are they spreading the message, getting donations, being shared with others? If only there were some sort of Analytics for YouTube that could help us out. Oh wait… YouTube Analytics. Meet your new best friend you just found out existed! How did I not know about this before? Just like Google Analytics, YouTube Analytics helps you track the progress of your campaign and adjust it as necessary.   Here’s a video to sum it up:

YouTube is perhaps the greatest friend a nonprofit organization could have. Their tools are easy to learn, easy to use, and free. It’s just a matter of knowing about them (which you now do) and using them (which you should)!

Nonprofits- What, How, When, and Why to Twitter

To be completely honest, no, I don’t use Twitter. It’s extremely addictive and seeing how much time I spend on Facebook, I don’t think anything would get done. However, Twitter is extremely effective when used for companies and organizations–specifically nonprofits. Here’s some tips on What, How, When, and Why to Twitter (tweet) with some help from Sprout Social and Social Brite.

What Twitter:

Twitter is a great way to spread the word about your organization- especially because it’s essentially free publicity. Here is a list of ways that Twitter can be useful to nonprofits.

  • Twitter –> Website

event_elephant_enTweets can include pictures, videos, retweets, hashtags, and url’s. This means that organizations can post a multitude of media that links followers to the homepage where they can then learn more about the company and potentially donate or commit to volunteering.

  • Twitter –> Awareness

Tweets are short and sweet. Therefore, followers are more willing to read tweets than long articles or stories. Something like “Save the Elephants”  will definitely get people’s attention quicker than a long paragraph about saving elephants. Followers are also more likely to read your tweets because they’re often on Twitter while at work. And when the choice is either: do work or read this tweet about how I can save elephants, people will opt for the latter.

  • Twitter –> AZOO_0201-380x293ctivities

People like to know where their money is going (assuming they are donating) or how they can volunteer (assuming they are interested). Thus, posting tweets about how your new Koala Exhibit is opening soon will show patrons they helped to fund it. And tweeting how or when to volunteer may increase the number of people willing to help your cause.

Ultimately, all of these actions can benefit an organization in one way or another, it’s just a matter of engaging your supporters in the right ways. Here’s 5 Twitter Tips to make your tweets more effective.

How Twitter:

  1. Make your tweets emotional by using pictures or videos. Use a personal voice that allows people to relate to you and your cause.
  2. #Use hashtags. They are synonymous with causes and allow others to communicate your cause to their followers. Catchy hashtags will also be more memorable. This blog has some great nonprofit hashtags. Additionally, creating hashtags for certain days such as #meatlessmonday or #rescuewednesday will encourage people to engage in certain behaviors on that day such as being vegetarian on Mondays or reading about rescued animals on Wednesdays.
  3. Your tweets should be about more than your company. Retweet what your followers have said or what a fellow nonprofit has tweeted. Don’t make people get tired of you. Also, respond when people tweet at you. No one likes to be ignored.Best_Time_To_Post
  4. Use keywords in your tweets to increase Search Engine Optimization which will allow people to search for your tweet. Keywords also help followers understand what you’re trying to say just by skimming.
  5. Tweet certain things at key times (which I’ll talk about in the next section) by using Twitter management programs such as Hootsuite, which allow you to schedule what you want to tweet and when it will be tweeted.

When Twitter:

When you tweet is almost as important as what you tweet. People are often on Twitter while at work or bored, but not during dinnertime.  One such approach is seen on the infographic on the right (click the picture and then click again to zoom). Essentially, Twitter gets a lot of traffic from 9:00 a.m. through 3:00 p.m. The most traffic is in the early afternoons.

Why Twitter:
Twitter is free, effective, manageable, emotive, and involved. There’s no good reason not to use Twitter for your nonproft.