Nonprofit Social Media Marketing

Posts tagged ‘nonprofit organizations’

YouTube Nurtures Nonprofits

Guess what? This blog is about YouTube, so it’s going to be short and sweet in that I won’t be writing much. Instead there will be a variety of videos to get my points across. Why? It’s in the spirit of YouTube! But more importantly,  it will show you that videos are much more entertaining than reading this blog and they’re a great way to spread your cause, so use them!! YouTube actually offers a variety of tools to assist nonprofit campaigns. In writing this blog, I referred to Mashable’s Nonprofit YouTube blog.

Firstly, an introduction to YouTube for Nonprofits. The preceding link takes you to the YouTube page which tells you how to become a nonprofit on YouTube and the benefits of doing such. The first step is to make a page for your organization. Then, you apply to “Google for Nonprofits”. Finally, you enroll in YouTube’s nonprofit program. The video below goes into detail what YouTube can do to assist the social marketing of your nonprofit.

This should be a convincing enough reason to include YouTube videos in your social media marketing plan. But What should your videos be about? How can you make them entertaining if you have no prior video experience? YouTube has some pointers specifically for nonprofit organizations. You can find them at  YouTube Nonprofit Tips. The site gives you 5 basic rules on what to put in your video (“Reach Out, Partner Up, Keep It Fresh, Spread Your Message, and Be Genuine”) and then goes into specifics about how to be effective! This video gives an overview of the basics. But the specifics are equally, if not more, important. They talk about Building Your YouTube Presence, Developing Compelling Content, and Network and Distribution. I don’t want to get too detailed, but YouTube will walk you through everything from designing your channel and adding banners to using endorsements, getting people to donate and subscribe, and creating a series to target demographics. Good stuff. The video below gives you a rundown of the 5 basic rules.

Now that you know how to make your video enticing, how can you create a call to action where people can donate or share the video with friends? YouTube Campaigns.There’s no video for this one because I think it’s fairly new. But this tiny tool let’s you track your views and subscribers after setting a goal. A bar appears on your video which shows how close it is to reaching its ‘view’ goal. This bar encourages people to share the video or subscribe. This link has  Instructions on How To Create A Campaign if you’re interested.

Finally, how will you know how well your YouTube videos are doing? Are they spreading the message, getting donations, being shared with others? If only there were some sort of Analytics for YouTube that could help us out. Oh wait… YouTube Analytics. Meet your new best friend you just found out existed! How did I not know about this before? Just like Google Analytics, YouTube Analytics helps you track the progress of your campaign and adjust it as necessary.   Here’s a video to sum it up:

YouTube is perhaps the greatest friend a nonprofit organization could have. Their tools are easy to learn, easy to use, and free. It’s just a matter of knowing about them (which you now do) and using them (which you should)!


Nonprofits Via Facebook

Facebook is the top social media site today and many companies and organizations use it as a means to communicate with their customers and build their reputation. However, unless these attempts are done effectively, they bear no improvement in reaching consumers and can even harm reputation. For nonprofits, it is extremely important to do these two  duwellthings, and do them well. Here is how nonprofit organizations can utilize Facebook effectively to create positive change. Here are some pages used to research for this post:

Tips for Nonprofits on Facebook

How Nonprofits Use Facebook 

Show (Don’t Tell) What You Do


Images are more effective than text at conveying a story. When posting, use pictures and videos instead of long paragraphs of text to send a message. Duwell Medical   posts about once a day and often has pictures, videos, or short bits of information/facts to engage people’s attention. Additionally, post at the right time. Click the image at the left to see some interesting time statistics.

If you’re going to write a post, make it an interesting fun fact or trivia question. Create photo and video albums that are for a particular cause. The Humane Society’s Facebook page  has an album called “Hurricane Sandy Unclaimed Pets”  with pictures of animals that were lost during the hurricane and have yet to be recovered. Albums like these often entice donations because it shows how active the organization is.

Encourage others to share your newsfeeds, photos, albums, etc. One of my favorite Facebook trends right now is shareable pictures with arrows pointing to the sharer’s name that say “This Person…” One example of this is the National Forest Foundation’s  picture. When people read their newsfeed, they’ll see you shared the picture and it will point to your name. This example says ” This person loves national forests”.

Show Off your Successes and History

Show how long you have been active. Organizations that have been around a while have a lot of credibility. By exhibiting this, you may earn more donations. On the same note, share your success stories. Happy-ending posts will put people in a better mood and make them more likely to read your other stories and be more active with your Facebook account.

Manage Your Apps

Use your apps. Most people aren’t familiar with the Facebook apps that are on a page’s profile. They often read how many ‘likes’ you have, provide a link to your photos, or show a map of your location. But there are more important things to have here, such as a sign-up for an e-mail list or a donate button. National Forest Foundation has an app to sign up for their tree-mail. The Monterey Bay Aquarium’s page  currently has a “Countdown to Cuteness” button that features otters, sweepstakes, and asks for donations! That’s an effective marketing mix! Another potential app:  A donate button! It’s amazing how few nonprofits actually have a ‘donate here and now’ button anywhere on their page. Why wouldn’t you?countdown-to-cuteness-fb


Link to press coverage, link to legislation (often petitions), link to your website, Twitter, Pinterest, etc. Putting links in front of people is an effective way of making them click them!



Facebook events don’t just have to be for physical events. Use them for special days. PETA (who I’m starting to realize are marketing geniuses) created an event March 5, 2010 called International Day of Action for Seals  and invited 58,600 people of which 23,000 said they were going. Though this wasn’t a physical event, they urged followers to post seal-related media on their Facebooks or Twitters to spread the word.


You can talk to anybody on Facebook at any time. That’s the beauty of it. So if people are posting questions or comments on your page, you don’t have to respond to all of them, but replying to a few will show people you’re active and listening. This is what donors want!

Recent Facebook Changes

This is important. Facebook recently made changes so that many posts by pages don’t show up in the follower’s newsfeed. To fix this, ask your followers to add your page to an ‘Interest List’. To do this, they must go to your page, click the small ‘Settings’ dropdown above your apps, and click “Add to Interest List”. Then they have to either create an Interest List or add your page to an existing one.