Nonprofit Social Media Marketing

Posts tagged ‘nonprofit’

Professional Nonprofit Posting

As much as I love social media, I have very few people I personally communicate and keep in contact with via social media. I have a lot of reasons for not just adding every person I’ve ever said three words to, but one of the main reasons is that I can’t stand some people’s online etiquette. For example, I can’t stand a post that says something along the lines of: “omg i just 8 a oreo! #oreosarethegreatestintheworld #loliloveeating @myfriend897r@223cookiemonsta”. The great thing about social media is people have the freedom to post whatever they like, but from a business perspective, it’s important to maintain a professional image. Because that is the case, you want to post with a few things in mind.

Relevance

  • Telling your stakeholders you ate an Oreo cookie might not be appropriate. However, a post about an upcoming event, or relevant news is something your fans are more likely to be interested in. If you post things they aren’t interested in, followers may unfollow you.

Timing

  •  Post at the right times. There are times when more people are active on Facebook and Twitter than others. For Twitter, that time is between 9:00 a.m. – 3:00 p.m. (specifically 1:00 p.m. – 3:00 p.m.) Monday -Thursday. For Facebook, it is 1:00 p.m. – 4:00 p.m. Monday – Friday (best time is Wednesday at 3:00 p.m.). However, it is important to remember that though there are a lot of people on these mediums at this time, you are competing with everyone else who is also posting at these times. So you really have to capture people’s attention. Use a picture or a link or both.
  • Post enough to stay at the top of their mind, but not so often you are annoying. This depends on your organization and the social media you are using, but I would recommend posting less than once per day on Facebook and twice per day on Twitter and more than once every three days for either. Again, posting too much can easily cause people to unlike or unfollow you.

Grammar

  • I love it, and I’m one of few. But there’s a reason grammar plays an important part in communication — to avoid confusion and get your message across. Something as simple as an incorrect usage of its versus it’s can make your brand look unprofessional. The same goes for spelling, especially when it’s such an easy thing to check.

Aesthetics

  • Make it simple, clean, and to the point. Don’t overuse hashtags and Twitter links. Make sure your writing is easy to understand the first time you read through it- you might not get a second chance.

Implementing these tactics will result in a more credible brand image and more followers who are likely to take action!

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Video

Should Nonprofits Use Marketing?

I know this is a long video, but it’s a TED Talk (so you know it will be good) and it’s right on the money about why nonprofits are at such a disadvantage compared to for-profit businesses. Watch it if you have the time and you’re interested in Marketing and Nonprofits.

YouTube Nurtures Nonprofits

Guess what? This blog is about YouTube, so it’s going to be short and sweet in that I won’t be writing much. Instead there will be a variety of videos to get my points across. Why? It’s in the spirit of YouTube! But more importantly,  it will show you that videos are much more entertaining than reading this blog and they’re a great way to spread your cause, so use them!! YouTube actually offers a variety of tools to assist nonprofit campaigns. In writing this blog, I referred to Mashable’s Nonprofit YouTube blog.

Firstly, an introduction to YouTube for Nonprofits. The preceding link takes you to the YouTube page which tells you how to become a nonprofit on YouTube and the benefits of doing such. The first step is to make a page for your organization. Then, you apply to “Google for Nonprofits”. Finally, you enroll in YouTube’s nonprofit program. The video below goes into detail what YouTube can do to assist the social marketing of your nonprofit.

This should be a convincing enough reason to include YouTube videos in your social media marketing plan. But What should your videos be about? How can you make them entertaining if you have no prior video experience? YouTube has some pointers specifically for nonprofit organizations. You can find them at  YouTube Nonprofit Tips. The site gives you 5 basic rules on what to put in your video (“Reach Out, Partner Up, Keep It Fresh, Spread Your Message, and Be Genuine”) and then goes into specifics about how to be effective! This video gives an overview of the basics. But the specifics are equally, if not more, important. They talk about Building Your YouTube Presence, Developing Compelling Content, and Network and Distribution. I don’t want to get too detailed, but YouTube will walk you through everything from designing your channel and adding banners to using endorsements, getting people to donate and subscribe, and creating a series to target demographics. Good stuff. The video below gives you a rundown of the 5 basic rules.

Now that you know how to make your video enticing, how can you create a call to action where people can donate or share the video with friends? YouTube Campaigns.There’s no video for this one because I think it’s fairly new. But this tiny tool let’s you track your views and subscribers after setting a goal. A bar appears on your video which shows how close it is to reaching its ‘view’ goal. This bar encourages people to share the video or subscribe. This link has  Instructions on How To Create A Campaign if you’re interested.

Finally, how will you know how well your YouTube videos are doing? Are they spreading the message, getting donations, being shared with others? If only there were some sort of Analytics for YouTube that could help us out. Oh wait… YouTube Analytics. Meet your new best friend you just found out existed! How did I not know about this before? Just like Google Analytics, YouTube Analytics helps you track the progress of your campaign and adjust it as necessary.   Here’s a video to sum it up:

YouTube is perhaps the greatest friend a nonprofit organization could have. Their tools are easy to learn, easy to use, and free. It’s just a matter of knowing about them (which you now do) and using them (which you should)!