One of the most irksome aspects of marketing is its difficulty in measuring Return on Investment. Essentially, marketing needs to pay for itself and then some in order to make an organization more profitable. So some businesses see mediums like social media and other relationship building strategies as useless or wasteful because they don’t see fast results. To reiterate, this type of marketing builds relationships with your stakeholders and will pay off in the long run (making it difficult to measure ROI). So here is an awesome Forbes article I found explaining why this type of marketing is worth the dough. I’m not trying to be lazy, but I would write my own article about this if I hadn’t found one that so eloquently and adequately explains the benefits of social media marketing. Enjoy.