Guess what? This blog is about YouTube, so it’s going to be short and sweet in that I won’t be writing much. Instead there will be a variety of videos to get my points across. Why? It’s in the spirit of YouTube! But more importantly, it will show you that videos are much more entertaining than reading this blog and they’re a great way to spread your cause, so use them!! YouTube actually offers a variety of tools to assist nonprofit campaigns. In writing this blog, I referred to Mashable’s Nonprofit YouTube blog.
Firstly, an introduction to YouTube for Nonprofits. The preceding link takes you to the YouTube page which tells you how to become a nonprofit on YouTube and the benefits of doing such. The first step is to make a page for your organization. Then, you apply to “Google for Nonprofits”. Finally, you enroll in YouTube’s nonprofit program. The video below goes into detail what YouTube can do to assist the social marketing of your nonprofit.
This should be a convincing enough reason to include YouTube videos in your social media marketing plan. But What should your videos be about? How can you make them entertaining if you have no prior video experience? YouTube has some pointers specifically for nonprofit organizations. You can find them at YouTube Nonprofit Tips. The site gives you 5 basic rules on what to put in your video (“Reach Out, Partner Up, Keep It Fresh, Spread Your Message, and Be Genuine”) and then goes into specifics about how to be effective! This video gives an overview of the basics. But the specifics are equally, if not more, important. They talk about Building Your YouTube Presence, Developing Compelling Content, and Network and Distribution. I don’t want to get too detailed, but YouTube will walk you through everything from designing your channel and adding banners to using endorsements, getting people to donate and subscribe, and creating a series to target demographics. Good stuff. The video below gives you a rundown of the 5 basic rules.
Now that you know how to make your video enticing, how can you create a call to action where people can donate or share the video with friends? YouTube Campaigns.There’s no video for this one because I think it’s fairly new. But this tiny tool let’s you track your views and subscribers after setting a goal. A bar appears on your video which shows how close it is to reaching its ‘view’ goal. This bar encourages people to share the video or subscribe. This link has Instructions on How To Create A Campaign if you’re interested.
Finally, how will you know how well your YouTube videos are doing? Are they spreading the message, getting donations, being shared with others? If only there were some sort of Analytics for YouTube that could help us out. Oh wait… YouTube Analytics. Meet your new best friend you just found out existed! How did I not know about this before? Just like Google Analytics, YouTube Analytics helps you track the progress of your campaign and adjust it as necessary. Here’s a video to sum it up:
YouTube is perhaps the greatest friend a nonprofit organization could have. Their tools are easy to learn, easy to use, and free. It’s just a matter of knowing about them (which you now do) and using them (which you should)!